Privacy Policy – ShapeShift Digital

ShapeShift Digital (“we”, “our”, “us”) is committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, store, and share your information when you interact with us, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs).

1. Information We Collect

We may collect:

  • Contact details such as your name, phone number, email address, and business details.

  • Website usage data such as pages visited, form submissions, and cookies.

  • Communication data including SMS, emails, or AI receptionist interactions.

  • Payment information when subscribing to our services, processed securely by providers such as Stripe.

2. How We Collect Information

We collect information when you:

  • Submit forms on our website.

  • Communicate with us via phone, SMS, email, or our AI receptionist or chatbot.

  • Engage with our marketing campaigns.

  • Subscribe to our services and provide billing details.

  • Use our website which may use cookies and analytics tools such as Google Analytics and Meta Pixel.

3. How We Use Your Information

We may use your personal information to:

  • Provide and deliver our services.

  • Respond to enquiries and support requests.

  • Set up, manage, and optimise Smart Websites and automations.

  • Send appointment reminders, service updates, or follow ups via SMS or email.

  • Improve our website and marketing through analytics.

  • Comply with legal obligations.

4. SMS and Phone Services

Where our AI receptionist or automation tools send SMS messages:

  • SMS charges are billed transparently via Twilio, our communications provider.

  • Phone numbers may be linked to your account, with related call or message data stored securely.

  • You may opt out of marketing SMS at any time by following the unsubscribe instructions in the message.

5. How We Store and Protect Information

We take reasonable steps to protect personal information from misuse, loss, unauthorised access, modification, or disclosure. This includes:

  • Secure cloud storage and encrypted systems.

  • Access limited to authorised staff and contractors.

  • Use of reputable third party providers such as Stripe, Twilio, and GoHighLevel.

6. Sharing of Information

We do not sell your personal information. We may share it only with:

  • Service providers who support our operations such as hosting, CRM, communications, payments, and analytics.

  • Legal authorities if required by law.

7. Cookies and Tracking

Our website may use cookies, tracking pixels, and analytics tools to improve user experience and marketing performance. You can adjust your browser settings to refuse cookies. This may impact site functionality.

8. Accessing and Correcting Your Information

You can request access to the personal information we hold about you and ask us to correct it if it is inaccurate, out of date, or incomplete.

9. Your Rights

You have the right to:

  • Opt out of marketing communications at any time.

  • Request deletion of your personal data, subject to legal and contractual obligations.

  • Lodge a complaint with the Office of the Australian Information Commissioner (OAIC) if you believe we have mishandled your data.

10. International Clients and Leads

Our services are primarily based in Australia and comply with the Privacy Act 1988 (Cth). If you are located outside Australia, including the European Union or UK (GDPR) or California (CCPA), you may have additional rights to access, correct, or delete your personal information. We respect these rights and will work with you to meet them where applicable. You can contact us at [email protected] to exercise these rights.

11. Contact Us

For questions about this Privacy Policy or how your data is handled, please contact us:

ShapeShift Digital
Email: [email protected]
Phone: 0401 577 227
Website: https://shapeshift.au

12. Updates to This Policy

We may update this Privacy Policy from time to time to reflect changes in law, technology, or our services. Updates will be posted on our website with the “last updated” date.

Last updated: 26 September 2025