You're getting leads. So why aren't more of them becoming customers?
Find the gaps between enquiry and sale, and get a clear 90-day plan to turn more opportunities into paying customers.
Our Growth Systems Audit looks at your lead capture, follow-up and conversion journey to uncover missed opportunities, identify your biggest priorities and show you what to improve next.
One-time US$497. Clear recommendations. No ongoing commitment.
Lead to Customer Journey
Where opportunities are lost
Lead Source
Enquiry or signup arrives
Enquiry
Initial interest captured
Follow-Up
Response and nurture
Booking
Commitment to next step
Sales Conversation
The decision moment
Customer
Booked, activated or subscribed
Sound familiar?
Enquiries never become bookings
You're getting enquiries, but too many never convert into a call, quote or appointment.
Follow-up is inconsistent or slow
Leads arrive, but the response depends on who has time and remembers to reply.
Marketing spend without clarity
You're spending money on marketing without knowing what actually converts.
Prospects disappear before the sale
People show interest, then go quiet between the first enquiry and the decision.
Data without insight
Your CRM has plenty of data, but it's hard to see what actually matters.
Tools without traction
You've added tools and automations, but growth still feels harder than it should.
More leads won't fix a leaky customer journey.
Before spending more on advertising or adding another tool, find out what's happening to the opportunities you already have.
We follow the journey from first enquiry to paying customer.
Seven perspectives we use to assess one agreed customer journey, so you know exactly where opportunities are being lost.
Lead Sources
Where enquiries originate and whether relevant acquisition performance is visible.
Landing Pages & Lead Capture
Whether one selected landing page, form or lead-capture process makes it easy to take the next step.
Lead Response
How enquiries are received and how quickly initial follow-up occurs.
Follow-Up & Nurture
Whether the agreed journey gives prospects relevant opportunities to respond and move forward.
Pipeline & Sales Process
How prospects progress from enquiry towards booking and becoming customers.
Booking & Conversion
Where prospects may drop off between showing interest and taking the next step.
Reporting & Visibility
Whether available data provides useful insight into conversion and missed opportunities.
Important scope note: These are seven perspectives used to assess one agreed customer journey. The US$497 fee covers one lead-to-customer journey, one primary lead source, one relevant landing page or form, one associated CRM pipeline and its follow-up. We do not review every campaign, funnel, workflow or pipeline in your business, and we do not repair systems as part of the audit.
A clear diagnosis. A practical plan. Your next priorities.
Clear, practical deliverables you can act on, whether you implement them yourself or with our help.
Red, amber and green indicators highlight observable issues, improvement opportunities and areas requiring further verification.
Growth Systems Scorecard
A concise assessment of the seven relevant aspects of the agreed customer journey, using red, amber and green indicators to highlight observable issues, improvement opportunities and areas requiring further verification.
Top Three Growth Priorities
Up to three high-impact recommendations based on the available evidence. These may be weaknesses, improvements or opportunities, so you know exactly where to focus first.
30/60/90-Day Growth Roadmap
A practical action plan with priorities, recommended sequencing and ways to measure progress. Useful even if you never purchase another service.
60-Minute Findings & Strategy Session
A personal online session to walk through the results, explain the recommendations and discuss next steps. A written report follows within two business days.
Use the roadmap yourself, share it with your team, or ask us about implementation support.
A diagnosis and action plan. Not a surprise rebuild.
The audit identifies and prioritises improvement opportunities. It does not include implementing them.
- Focused review of one agreed customer journey
- Clear identification of where prospects drop off
- Prioritised list of improvement opportunities
- Practical 90-day roadmap with suggested ownership
- 60-minute findings and strategy session
- Written report within two business days
- Building or configuring your CRM workflows
- Implementing the recommended changes
- Ongoing campaign or advertising management
- Website development or redesign work
- Data migration or database cleaning
- Unlimited consulting or technical support
If you want help implementing the roadmap, ShapeShift can scope that separately as Growth Direction or Growth Engine ongoing services.
One audit. Three priorities. A clearer path to growth.
Growth Systems Audit & Roadmap
US$497
One-time payment
One-time payment. No subscription or obligation to continue.
This is a strategy and advisory audit. Technical builds, CRM repairs, campaign launches, advertising management and ongoing support are separately scoped. Full terms at /growth-audit-terms.
From guesswork to a clear growth plan.
Purchase Your Growth Audit
Complete the secure US$497 checkout.
Tell Us About Your Customer Journey
Complete the short onboarding questionnaire and arrange any necessary access to the relevant systems or reports.
Get Your Findings & Roadmap
We review the agreed journey, walk through the findings in a 60-minute strategy session and provide the written scorecard and roadmap.
Timing: Our target is to complete the assessment within approximately five business days after all necessary information and usable access have been received and verified. The findings session is scheduled according to mutual availability, and the written report is delivered within two business days after the session.
Your roadmap. Your choice.
The audit stands on its own. If you want ongoing help, two optional services can take the roadmap forward.
Implement Independently
Use the report yourself or share it with your existing team. The roadmap is designed to help you act on your own if you choose.
No additional cost
Growth Direction
US$595 /month
Three-month minimum
For clients who already have an internal implementer. Includes ongoing strategy, prioritisation, an implementation brief and accountability. Your team carries out the work.
Not done-for-you technical delivery.
Growth Engine
US$1,997 /month
Three-month minimum
For clients who want managed lead acquisition and conversion optimisation. Includes a defined Meta or Google advertising campaign, agreed conversion improvements, performance reviews and reporting.
Advertising spend, subscriptions, substantial funnel builds, CRM rebuilds and major technical work are not included and require a separate approved scope and fee.
Audit credits for ongoing services
Start Growth Direction within 14 days of your findings
50% credit
Up to US$248.50 towards your first monthly invoice
Start Growth Engine within 14 days of your findings
100% credit
Up to US$497 towards your first monthly invoice
Only one credit applies. Credits have no cash value and cannot be applied to advertising spend or external subscriptions.
For Growth Direction or Growth Engine, request a proposal rather than subscribing directly.
Built for businesses that want more from the opportunities they already generate.
This is especially useful for businesses that already receive enquiries but suspect opportunities are being lost during follow-up and conversion.
ShapeShift is CRM-agnostic on strategy. We assess the customer journey regardless of the platform you use. Technical implementation is platform-dependent and would be scoped separately if you choose to continue.
Strategy first. Technology that supports growth.
ShapeShift Digital is a growth strategy and implementation partner for established service businesses and agencies. We help businesses turn more opportunities into customers by improving lead acquisition, response speed, follow-up, booking conversion and sales pipeline visibility.
Founder Ilkay Ashton combines commercial strategy with practical experience across customer journeys, websites, CRM systems, automation, lead generation, paid advertising and conversational AI.
The audit is where it starts. Not with software, but with understanding where your opportunities are going.
Ilkay Ashton
Founder, ShapeShift Digital
Growth Systems Audit FAQs
Do I need to use a specific CRM?
What exactly do I receive for US$497?
Will you fix or build anything during the audit?
What if I don't have perfect reporting?
How long does the audit take?
Can my own team implement the recommendations?
What happens after the audit?
Why is the price in US dollars?
Is there a guarantee?
Find out where your next growth opportunity is hiding.
Before investing in more advertising, another tool or another campaign, find out where your existing customer journey could work harder for you.
Get My Growth AuditUS$497 once. A focused assessment. A roadmap you can act on.
Get your Growth Audit
Share your details, then complete your secure US$497 payment to get started.
By proceeding, you agree to our Terms.